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Sirjana Singh - The Designer


Sirjana is the creative force behind the Sirjana Singh brand and believes the prime aim of jewelry is to enhance a woman’s beauty. For her, each piece is a unique work of art meant to adorn a unique woman.


She is a pioneer in designing fine jewels for the modern woman using jewelry techniques invented in India, including the Kundan setting of uncut diamonds, enameling on gold and silver, stone setting known as Jadau, and the Thewa technique of infusing gold on molten glass.


Sirjana has been passionate about creating a unique luxury brand that is differentiated by modern aesthetics, high-quality gemstones, and the deep experience of generational jewelry karigars (craftsmen). Her inspiration comes from art, historical monuments, Rajasthani palaces, South Indian temple jewelry, and the Art Deco movement.


Sirjana is based in New Delhi, India.


Sonya Pelia is a Partner and Chief Marketing Officer for the Sirjana Singh brand. She is a marketing executive in the software industry in the San Francisco Bay Area. A Founding LP at the venture capital fund How Women Invest, she also mentors tech startup founders at Tech for Good Alley accelerator and Alchemist Accelerator. 


Sonya runs a dual career in nonprofit leadership with a vision of ending gender-based violence. She serves on two nonprofit boards (Maitri and Move Up) and is an advisor to non-profit founders and boards. Sonya frequently speaks on leadership, brand, startups, and gender equality. She is the recipient of numerous awards.

Sonya Pelia CMO Sirjana Singh
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