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Sirjana Singh - The Designer


Sirjana is the creative force behind the Sirjana Singh brand and believes the prime aim of jewelry is to enhance a woman’s beauty. For her, each piece is a unique work of art meant to adorn a unique woman.


She is a pioneer in designing fine jewels for the modern woman using jewelry techniques invented in India, including the Kundan setting of uncut diamonds, enameling on gold and silver, stone setting known as Jadau, and the Thewa technique of infusing gold on molten glass.


Sirjana has been passionate about creating a unique luxury brand that is differentiated by modern aesthetics, high-quality gemstones, and the deep experience of generational jewelry karigars (craftsmen). Her inspiration comes from art, historical monuments, Rajasthani palaces, South Indian temple jewelry, and the Art Deco movement.


Sirjana is based in New Delhi, India.


Sonya Pelia is a Partner and Chief Marketing Officer for the Sirjana Singh brand. She is also Co-founder & COO of Monarch Mavens, management consultants for Tech Startups in the Silicon Valley.

Sonya has run a dual career with 30 years on the Board including 23 years as President of Maitri, the award-winning non-profit dedicated to ending domestic violence in Silicon Valley. She is a Founding LP at the venture capital fund How Women Invest Fund 1, a pitch judge at tech accelerators, and mentors tech startup founders at the Alchemist Accelerator.

Sonya Pelia CMO Sirjana Singh
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